Privacy Policy

1. Introduction

betmgmcasino-uk.com ("we", "us", "our") is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and protect information about you when you visit our website.

We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. This policy has been prepared in accordance with guidance from the Information Commissioner's Office (ICO).

If you have any questions about this policy or how we handle your data, please contact our Data Protection Officer at: [email protected]

2. Data We Collect

We collect two types of data:

2.1 Information You Provide

We do not require you to create an account to use this Site. If you contact us via email, we collect your email address and any information you include in your message.

2.2 Automatically Collected Data

When you visit our Site, we automatically collect:

• → Usage data: Pages visited, time spent on pages, navigation paths, scroll depth
• → Technical data: IP address (anonymised), browser type, operating system, screen resolution, device type
• → Referral data: The URL of the website that referred you to our Site
• → Affiliate click data: When you click affiliate links, we record which links were clicked (but not whether you subsequently registered or deposited — that data belongs to BetMGM)

3. How We Use Your Data

We use your data for the following purposes:

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  Site analytics: Understanding how visitors use our Site to improve content and user experience. We use anonymised analytics tools — individual visitors are not identified.
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  Affiliate tracking: Recording affiliate link clicks to measure the effectiveness of our content and receive commission from BetMGM. This tracking does not identify you personally.
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  Technical operations: Ensuring the Site functions correctly, diagnosing technical issues, and maintaining security.
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  Legal compliance: Maintaining records as required by applicable law.

We do not sell, rent, or share your personal data with third parties for marketing purposes.

4. Legal Basis for Processing

Under UK GDPR, we rely on the following legal bases for processing your data:

• → Legitimate interests: Analytics, affiliate tracking, and site security. These interests do not override your rights — we use anonymised data where possible.
• → Consent: For non-essential cookies. You can withdraw consent at any time via our cookie settings.
• → Legal obligation: Where we are required to retain or disclose data under applicable law.

5. Cookies Policy

We use cookies to improve your experience on our Site. Cookies are small text files stored on your device by your browser. We use the following types:

You can control cookie settings through your browser preferences. Note that disabling certain cookies may affect Site functionality.

6. Data Sharing & Third Parties

We share anonymised data with:

• → Analytics providers: Anonymised usage statistics to improve the Site
• → Affiliate networks: Click data to track referrals to BetMGM Casino
• → Hosting providers: Technical infrastructure required to serve the Site

We do not share personally identifiable information with any third party for marketing purposes. All third-party processors are required to protect your data in accordance with UK GDPR.

7. Data Retention

We retain data only for as long as necessary for the purposes described in this policy:

• → Analytics data: 26 months (Google Analytics standard retention)
• → Affiliate click records: 12 months (required for commission verification)
• → Contact email correspondence: 24 months from last contact
• → Server logs: 30 days (for security purposes)

After the applicable retention period, data is securely deleted or anonymised.

8. Your Rights Under UK GDPR

You have the following rights regarding your personal data:

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  Right of access: Request a copy of personal data we hold about you
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  Right to rectification: Request correction of inaccurate personal data
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  Right to erasure: Request deletion of your personal data (subject to legal retention requirements)
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  Right to data portability: Receive your data in a structured, machine-readable format
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  Right to object: Object to processing of your data based on legitimate interests
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  Right to withdraw consent: Withdraw consent for cookie-based processing at any time

To exercise any of these rights, contact us at: [email protected]. We will respond within 30 days. You also have the right to lodge a complaint with the ICO: ico.org.uk

9. Security Measures

We implement appropriate technical and organisational measures to protect your data against unauthorised access, loss, or destruction. These include:

• → HTTPS encryption for all data transmission
• → Regular security audits of hosting infrastructure
• → Access controls limiting data access to authorised personnel only
• → Data minimisation — we collect only what is necessary

No method of internet transmission is 100% secure. While we take all reasonable precautions, we cannot guarantee absolute security of data transmitted to or from our Site.

10. Children's Privacy

This Site is not intended for, and does not knowingly collect data from, persons under the age of 18. If you believe we have inadvertently collected data from someone under 18, please contact us immediately at [email protected] and we will delete it promptly.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date. Significant changes will be highlighted. Continued use of the Site after changes constitutes acceptance of the updated policy. We recommend checking this page periodically.

12. Contact & DPO

Our Data Protection Officer can be reached at:

Email: [email protected]

Postal address: Data Protection Officer, MGM Digital Ventures UK Ltd, 7th Floor, 45 Cannon Street, London, EC4N 1JL

For matters concerning your BetMGM Casino account, contact BetMGM's data protection team directly via their platform.